E-COMMERCE Syllabus

E-COMMERCE Paper: BCO507 

Objective:to acquire conceptual and application knowledge of ecommerce. 

UNIT-I: INTRODUCTION: 

E-Commerce: Meaning- Advantages & Limitations - E-Business: Traditional & Contemporary Model, Impact of E-Commerce on Business Models - Classification of E-Commerce: B2B- B2C - C2B - C2C - B2E - Applications of Ecommerce: E-Commerce Organization Applications - E-Marketing - EAdvertising - E-Banking - Mobile Commerce - E-Trading - E-Learning - E-Shopping. 

UNIT-II:FRAMEWORK OF E-COMMERCE: 

Framework of E-Commerce: Application Services - Interface Layers - Secure Messaging - Middleware Services and Network Infrastructure - Site Security - Firewalls & Network Security - TCP/IP – HTTP - Secured HTTP – SMTP - SSL. Data Encryption: Cryptography – Encryption – Decryption - Public Key - Private Key - Digital Signatures - Digital Certificates. 

UNIT-III:CONSUMER ORIENTED E-COMMERCE APPLICATIONS:

Introduction - Mercantile Process Model: Consumers Perspective and Merchant’s Perspective - Electronic Payment Systems: Legal Issues & Digital Currency - E-Cash & E-Cheque - Electronic Fund Transfer (EFT) - Advantages and Risks - Digital Token-Based E-Payment System - Smart Cards. 

UNIT-IV:ELECTRONIC DATA INTERCHANGE:

 Introduction - EDI Standards - Types of EDI - EDI Applications in Business – Legal - Security and Privacy issues if EDI - EDI and E-Commerce - EDI Software Implementation. 

UNIT-V: E-MARKETING TECHNIQUES: 

Introduction - New Age of Information - Based Marketing - Influence on Marketing - Search Engines & Directory Services - Charting the On-Line Marketing Process - Chain Letters - Applications of 5P’s (Product, Price, Place, Promotion, People) E-Advertisement - Virtual Reality & Consumer Experience - Role of Digital Marketing. 

Lab work: Using Microsoft Front Page Editor and HTML in Designing a Static Webpage/Website. 

SUGGESTED READINGS: 1. Frontiers of Electronic Commerce: Ravi Kalakota, Andrew B Whinston, Pearson 

2. E-Commerce: An Indian Perspective: P.T. Joseph, S.J, PHI

3. Electronic Commerce, Framework Technologies & Applications: Bharat Bhasker, McGraw Hill

4. Introduction To E-Commerce: Jeffrey F Rayport, Bernard J. Jaworski: Tata McGraw Hill 

5. Electronic Commerce, A Managers' Guide: Ravi Kalakota, Andrew B Whinston 

6. E-Commerce & Computerized Accounting: Rajinder Singh, Er. KaisarRasheed, Kalyani 

7. E-Commerce & Mobile Commerce Technologies: Pandey, Saurabh Shukla, S. Chand

8. E-Business 2.0, Roadmap For Success: Ravi Kalakota, Marcia Robinson, Pearson 

9. Electronic Commerce: Pete Loshin / John Vacca, Firewall Media 

10. E-Commerce, Strategy, Technologies And Applications : David Whiteley, Tata Mcgraw Hill 

11. Digital Commerce and Its Applications (Student's Handbook): K Goyal, Kalyani Publication 

12. E-Commerce: C. S.V. Murthy, Himalaya Publishing House